Behind the scenes of our Incredible India video

To call India incredible is an understatement. I'm so lucky to travel to this beautifully diverse country so frequently, so when I was approached by the Incredible India tourism campaign to be part of their new film series, I jumped at the chance. 

Getting ready to shoot the iconic closing shot from the video, with all the pigeons flying up in the background.

Getting ready to shoot the iconic closing shot from the video, with all the pigeons flying up in the background.

Earlier this year Jorja from the Naudic team and I worked with the Incredible India team to film the video, which was fun and daunting in equal measure! But despite my nerves at being in front of a camera, instead of designing clothes for the people in front of it, we're thrilled with the result. 

Naudic has had a connection with India since the very beginning. It was the crisp cottons and beautiful embroideries the artisans there can create that drew us to base our manufacturing there. Since then we really have formed an emotional bond with the country and our talented network of contacts there. 

I can't imagine ever getting sick of this view.

I can't imagine ever getting sick of this view.

I'm actually heading back to India tonight -- this time with no film crew in tow. But I will definitely be looking forward to soaking in the architecture, textiles, aromas and friendliness of this amazing land. If you ever get a chance to visit for yourself, don't hesitate. 

Emma xo

Thanks for being such a fun crew to work with!

Thanks for being such a fun crew to work with!