Bold, brave and playful, the Naudic woman combines the fullness of life, work, family, entertainment and travel -- and loves every minute of it.

Naudic creator Emma Puttick's love affair with fashion began when she was working in London (as a scientist, no less!). The bohemian styles of the Portobello Road markets were where she first got the taste of what has become the Naudic look. Add influences from travels through Sweden, India and South-East Asia and you have a label that's bright, fun and eminently wearable.

Since Naudic's first line of simple cotton embroideries in 2008, the brand has grown into a vibrant fashion and homewares label stocked in around 300 stockists across Australia, New Zealand, Scandinavia, the USA and beyond.