I'm gratefully sleeping off my jetlag on Stradbroke Island today, but the glow of our recent whirlwind trip to the USA still lingers. Naudic made its official foray into the American market with a place at the New York trade show Coterie.
Australian brands and the Aussie way of life seem to be having a big moment in the States. The laid-back, bohemian style that Naudic has cultivated over the years was a hit at the trade show, but it was a fun surprise to find Australians lurking everywhere we went while we were away! Australian coffee shops are hugely popular on both US coasts, but I took it a step further by visiting an Australian gym in LA. Training Mate is run by some ex-Sydneysiders, and was such a great way to kick the jetlag and get the blood pumping after so many hours on a plane.
Also, LA is just gorgeous. I couldn't stop snapping when I was there -- take a look:
While most of our New York trip was devoted to the trade show, we made sure to do some touristy things, including visiting some completely OTT concept stores. Build your own customised Magnum ice cream? Don't mind if I do -- with extra gold dust please! The M&M concept store was so much fun we visited it again and again. They literally have the candies in every shade of the rainbow.
It was lovely to meet some new friendly faces and stockists overseas, but there's nothing like coming home to Australia. Thank you, friends, for your continued support of Naudic over the years! We feel so lucky to have this incredible network both at home and abroad.
PS: West Coast style to the left; East Coast style to the right...